Background
Apex Living develops mixed-use properties combining luxury residential units, street-level retail, and coworking anchors in competitive urban markets. Their launch portfolio included 600 units across two towers with premium positioning.
The challenge
Apex needed to reach high-intent renters and corporate lease decision-makers while differentiating from nearby luxury competitors. Traditional print and listing site presence generated tours but at rising cost per acquisition.
Our approach
NexisBlue designed a mobile-first campaign layering multiple tactics:
- Influencer walkthrough videos with local lifestyle creators
- Geofenced video ads around competitor properties and transit hubs
- Localized SEO landing pages by neighborhood and unit type
- Real-time lead scoring dashboards for on-site leasing teams
Video creative emphasized amenities, natural light, and commute convenience—purchase drivers identified in renter interviews.
Sales enablement
Leasing staff received mobile alerts for high-intent form fills with source attribution. Follow-up scripts referenced ad creative the prospect likely saw, improving conversation relevance.
The results
- 62% of qualified leads sourced from mobile campaigns
- Lease velocity 3 weeks ahead of pro forma
- Cost per tour reduced by 28%
- Corporate inquiry volume exceeded targets by 15%
Key learnings
Geofencing around competitors captures active shoppers. Pair digital with responsive sales follow-up—speed-to-lead mattered as much as ad creative in closing leases.
